Riffs Yoga
Project Info
Client: Riffs Yoga
Location: Bird Rock, San Diego, California
Deliverables: Interior signage, visual identity system, social media and digital assets
Introduction:
Riffs Yoga is nestled in Bird Rock, just steps from the ocean. The studio was redefining its offerings by introducing wellness services and sauna therapy in addition to its established yoga classes. They needed a refreshed identity that could connect their yoga roots with a broader vision of holistic health.
The visual system was inspired by the surrounding coastal environment. A clear hierarchy in the signage system organizes information throughout the space. The typography was selected to feel approachable yet elevated. Together these elements created a calm and consistent personality for the brand.
The signage system guides members through the new services while maintaining a welcoming atmosphere. Supporting digital and social media assets extend the brand identity online. These pieces reflect the same sense of clarity and ease, helping Riffs connect with both long-time community members and new clients seeking a coastal wellness experience.
Deliverables
